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  • Welcome
  • Biography
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    • Strategy Counsel
    • The Brand Historian
    • The Pitch Doctor
    • White Space Exploration
    • Eventful Outcomes
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    • A Foray into the World of Branding
    • Strategic Planning Bootcamp
    • Finding the Brand Voice
    • Positioning Breakthrough Innovation
  • The Artful Strategist
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The Pasty is a Foreign Country?

January 22, 2021January 22, 2021Blog, Brand HistorianApollo 11, Cornwall, Geoff Ginster, Ginsters, Jane Seymour, Neil Armstrong, Pasty, Wolf hall

From the Brand Historian’s Timeline: 1969 It’s 1969, and just as the Lunar Module Eagle is planning to execute its historic Moon landing, the Brand Historian has been playing cricket in Walsall, a town currently located in the ancient county Read More

In a Parallel Universe

January 13, 2021January 22, 2021Brand Historian, InnovationAunt Bessie's, his Dark Materials, Lush, Nandos, Nomad Foods, Oasis, Philip Pullman, Supergrass

From the Brand Historian’s Timeline: 1995 Northern Lights, the first instalment of Philip Pullman’s His Dark Materials trilogy is an excellent indication of what to expect from 1995. The book is set in Oxford but an Oxford in a parallel universe, featuring Read More

We 3 Kings of Shaving Are…

January 5, 2021January 13, 2021Brand Historian, InnovationChalfont St Giles, Gillette, Harry Kane, Harry's, King Camp Gillette, Will King

From The Brand Historian’s Timeline: 1901-1993-2012 From an early age, all good brand managers learn the business facts of life. The two magic words of brand building are Penetration and Frequency. The first is a measure of how much of a particular target Read More

The Power of Laughter and Scent: Brand Purpose is Nothing New?

January 1, 2021January 6, 2021Brand Historian, Innovation, StrategyBrand Purpose, Chanel, Chanel No.5, Coco Chanel, Jazz age, La Vache qui rit, The Laughing Cow

From the Brand Historian’s Timeline: 1921 A hundred years ago the laughter was returning to France, the economy surging after the calamitous bloodshed of the Great War, and Paris renewing its licence as the creative magnet for artists and innovators Read More

A Major Quality Initiative (with Miss Sweetly in support)

December 19, 2020January 1, 2021Brand Historian, Innovation, StrategyHalifax, Impulse, JM Barrie, Lynx/Axe, Quality Street, Samsung

From the Brand Historian’s Timeline: 1936 In these days of increasingly complicated marketing theory, it’s easy to forget that everybody loves a bargain, and that giving the customer demonstrably more for his money is still one of the simplest and Read More

Carlists and Custards

December 13, 2020December 18, 2020Brand HistorianCriccieth, P&O

From the Brand Historian’s timeline: 1837 Identity is one of the touchstones of great brands and choosing house colours is one of the most important strategic decisions founders have to make. Some brands like to own one colour – think Read More

Time for Hairy, Audacious Goals!

December 7, 2020December 18, 2020Blog, Brand Historian, Decisive Leap, Innovation2001, Apple iPod, GHD, Stanley Kubrick

From the Brand Historian’s Timeline: 2001 Kubrick’s 1968 movie envisioned 2001 as a year of technological wonder, but by the time it arrived, two of the most important launches of that year were – at least in product terms – Read More

Four Whoppers and an Exclamation Mark

November 30, 2020December 7, 2020Blog, Brand HistorianAmazon, Four Weddings and a Funeral, Hugh Grant, Justin Bieber, PlayStation, Yahoo!

From the Brand Historian’s Timeline: 1994 In February 1994 a British film that wasn’t called True Love and Near Misses but could have been, received its premiere at the Sundance Festival and was a surprise hit. The writer described it as “a Read More

The Saucy Side of Thanksgiving

November 25, 2020November 25, 2020Blog, Brand Historian, InnovationButterball, Ocean Spray, Sara Lee, Stove Top Stuffing, Thanksgiving

The Brand Historian’s Timeline : 1912 Culinary products and the cooking habits they reinforce, tell us much about a nation’s history and culture. Nowhere is this truer than in the United States where successive waves of immigrants have made the Read More

The Technical Secrets of Conspicuous Consumption?

November 20, 2020November 20, 2020Brand Historian, InnovationFerrero Rocher, Viennetta

With the help of Duran Duran The Brand Historian’s Timeline: 1982 Dig out your legwarmers and jumpsuit, find that Duran Duran CD, it’s time to go back to the decade that gave us yuppies, golden hellos and golden parachutes and Read More

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Recent Posts

  • The Pasty is a Foreign Country?
  • In a Parallel Universe
  • We 3 Kings of Shaving Are…
  • The Power of Laughter and Scent: Brand Purpose is Nothing New?
  • A Major Quality Initiative (with Miss Sweetly in support)

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