Different & Better
From the Brand Historian’s Timeline: 1969 It’s 1969, and just as the Lunar Module Eagle is planning to execute its historic Moon landing, the Brand Historian has been playing cricket in Walsall, a town currently located in the ancient county Read More
From the Brand Historian’s Timeline: 1995 Northern Lights, the first instalment of Philip Pullman’s His Dark Materials trilogy is an excellent indication of what to expect from 1995. The book is set in Oxford but an Oxford in a parallel universe, featuring Read More
From The Brand Historian’s Timeline: 1901-1993-2012 From an early age, all good brand managers learn the business facts of life. The two magic words of brand building are Penetration and Frequency. The first is a measure of how much of a particular target Read More
From the Brand Historian’s Timeline: 1921 A hundred years ago the laughter was returning to France, the economy surging after the calamitous bloodshed of the Great War, and Paris renewing its licence as the creative magnet for artists and innovators Read More
From the Brand Historian’s Timeline: 1936 In these days of increasingly complicated marketing theory, it’s easy to forget that everybody loves a bargain, and that giving the customer demonstrably more for his money is still one of the simplest and Read More
From the Brand Historian’s timeline: 1837 Identity is one of the touchstones of great brands and choosing house colours is one of the most important strategic decisions founders have to make. Some brands like to own one colour – think Read More
From the Brand Historian’s Timeline: 2001 Kubrick’s 1968 movie envisioned 2001 as a year of technological wonder, but by the time it arrived, two of the most important launches of that year were – at least in product terms – Read More
From the Brand Historian’s Timeline: 1994 In February 1994 a British film that wasn’t called True Love and Near Misses but could have been, received its premiere at the Sundance Festival and was a surprise hit. The writer described it as “a Read More
The Brand Historian’s Timeline : 1912 Culinary products and the cooking habits they reinforce, tell us much about a nation’s history and culture. Nowhere is this truer than in the United States where successive waves of immigrants have made the Read More
With the help of Duran Duran The Brand Historian’s Timeline: 1982 Dig out your legwarmers and jumpsuit, find that Duran Duran CD, it’s time to go back to the decade that gave us yuppies, golden hellos and golden parachutes and Read More
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