Different & Better
The Brand Historian’s Timeline: 1960 Harold Macmillan was right on the money when he talked about the winds of change. In 1960, they were blowing strong, and they weren’t just signalling the end of the British Empire but also beaching Read More
From the Brand Historian’s Timeline: 1837 Conventional marketing wisdom says that versatility is the Fool’s Gold of brand positioning, because nearly always it’s more of a theoretical benefit than an actual one. As the new tech software brands like Lotus 123 (with Read More
From the Brand Historian’s Timeline: 1889 Knorr was one of the first famous food brands that the Brand Historian worked on. It was in the early 1980s, when CPC International owned the brand. I was working on innovation projects for its CMO, Read More
From the Brand Historian’s Timeline: 1759 Early on the morning of September 13th, 1759 a young British general is dying on the battlefield at the very moment of victory. He’s dying from a bullet hole in his chest, but now Read More
It was 1947 when the murders began in Tudor Close. Anthony had planned them on long, tedious afternoons at the Birmingham armaments factory where he was working to help win the war. He hadn’t meant to be a serial killer Read More
From the Brand Historian’s Timeline: 1969 It’s 1969, and just as the Lunar Module Eagle is planning to execute its historic Moon landing, the Brand Historian has been playing cricket in Walsall, a town currently located in the ancient county Read More
From the Brand Historian’s Timeline: 1995 Northern Lights, the first instalment of Philip Pullman’s His Dark Materials trilogy is an excellent indication of what to expect from 1995. The book is set in Oxford but an Oxford in a parallel universe, featuring Read More
From The Brand Historian’s Timeline: 1901-1993-2012 From an early age, all good brand managers learn the business facts of life. The two magic words of brand building are Penetration and Frequency. The first is a measure of how much of a particular target Read More
From the Brand Historian’s Timeline: 1921 A hundred years ago the laughter was returning to France, the economy surging after the calamitous bloodshed of the Great War, and Paris renewing its licence as the creative magnet for artists and innovators Read More
From the Brand Historian’s Timeline: 1936 In these days of increasingly complicated marketing theory, it’s easy to forget that everybody loves a bargain, and that giving the customer demonstrably more for his money is still one of the simplest and Read More
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