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    • Strategy Counsel
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How a little hard pressed creativity with the core business hit the mark (twice)

February 26, 2021February 26, 2021Brand Historian, InnovationHP Bulmer, John Scudamore, Percy Bulmer, Strongbow, Woodpecker

The Brand Historian’s Timeline: 1960 Harold Macmillan was right on the money when he talked about the winds of change.  In 1960, they were blowing strong, and they weren’t just signalling the end of the British Empire but also beaching Read More

The Sauce of Milord!

February 16, 2021February 25, 2021Blog, Brand HistorianLea and Perrins, Worcester

From the Brand Historian’s Timeline: 1837 Conventional marketing wisdom says that versatility is the Fool’s Gold of brand positioning, because nearly always it’s more of a theoretical benefit than an actual one. As the new tech software brands like Lotus 123 (with Read More

The Green revolution that began with a sausage

February 10, 2021February 16, 2021Brand Historian, InnovationAromat, Knorr

From the Brand Historian’s Timeline: 1889 Knorr was one of the first famous food brands that the Brand Historian worked on. It was in the early 1980s, when CPC International owned the brand.  I was working on innovation projects for its CMO, Read More

Empire Building

February 5, 2021February 10, 2021Brand Historian, InnovationArthur Guinness Extra Stout, Guinness

From the Brand Historian’s Timeline: 1759 Early on the morning of September 13th, 1759 a young British general is dying on the battlefield at the very moment of victory. He’s dying from a bullet hole in his chest, but now Read More

1947: The Merchant of Death

January 28, 2021February 4, 2021Brand HistorianAgatha Christie, Anthony Pratt, Clue, Cluedo, Monopoly, Waddingtons

It was 1947 when the murders began in Tudor Close. Anthony had planned them on long, tedious afternoons at the Birmingham armaments factory where he was working to help win the war. He hadn’t meant to be a serial killer Read More

The Pasty is a Foreign Country?

January 22, 2021January 28, 2021Blog, Brand HistorianApollo 11, Cornwall, Geoff Ginster, Ginsters, Jane Seymour, Neil Armstrong, Pasty, Wolf hall

From the Brand Historian’s Timeline: 1969 It’s 1969, and just as the Lunar Module Eagle is planning to execute its historic Moon landing, the Brand Historian has been playing cricket in Walsall, a town currently located in the ancient county Read More

In a Parallel Universe

January 13, 2021January 22, 2021Brand Historian, InnovationAunt Bessie's, his Dark Materials, Lush, Nandos, Nomad Foods, Oasis, Philip Pullman, Supergrass

From the Brand Historian’s Timeline: 1995 Northern Lights, the first instalment of Philip Pullman’s His Dark Materials trilogy is an excellent indication of what to expect from 1995. The book is set in Oxford but an Oxford in a parallel universe, featuring Read More

We 3 Kings of Shaving Are…

January 5, 2021January 13, 2021Brand Historian, InnovationChalfont St Giles, Gillette, Harry Kane, Harry's, King Camp Gillette, Will King

From The Brand Historian’s Timeline: 1901-1993-2012 From an early age, all good brand managers learn the business facts of life. The two magic words of brand building are Penetration and Frequency. The first is a measure of how much of a particular target Read More

The Power of Laughter and Scent: Brand Purpose is Nothing New?

January 1, 2021January 6, 2021Brand Historian, Innovation, StrategyBrand Purpose, Chanel, Chanel No.5, Coco Chanel, Jazz age, La Vache qui rit, The Laughing Cow

From the Brand Historian’s Timeline: 1921 A hundred years ago the laughter was returning to France, the economy surging after the calamitous bloodshed of the Great War, and Paris renewing its licence as the creative magnet for artists and innovators Read More

A Major Quality Initiative (with Miss Sweetly in support)

December 19, 2020January 1, 2021Brand Historian, Innovation, StrategyHalifax, Impulse, JM Barrie, Lynx/Axe, Quality Street, Samsung

From the Brand Historian’s Timeline: 1936 In these days of increasingly complicated marketing theory, it’s easy to forget that everybody loves a bargain, and that giving the customer demonstrably more for his money is still one of the simplest and Read More

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Recent Posts

  • How a little hard pressed creativity with the core business hit the mark (twice)
  • The Sauce of Milord!
  • The Green revolution that began with a sausage
  • Empire Building
  • 1947: The Merchant of Death

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