Different & Better
The significant challenge for consumer goods companies in anticipating and managing mercurial consumer behaviour was well demonstrated in the profits warning announced this week in Paris by le groupe Bic. Bic, known in France as the Roi du Quatre Couleurs Read More
An A to Z of Modern Marketing M is for Mobile The Mobile Me In the Museum of Bad Futurology wherein are treasured the dangerous forecasts to which marketers are easily prone, there is an absolute stinker which dates from Read More
The Rise and Rise of Male Grooming Beards are back, and with them a whole new industry of grooming preparations and paraphernalia. But it’s not just the beards that are getting cleaned and moisturised these days. Male grooming is blooming Read More
Two famous mass merchandisers in the centre of Oxford, Gap and WH Smiths, have rebadged as Clearance Outlets – their commercial people apparently contorting the language to say cheap in ways that might still add value. Well this is Read More
An A to Z of food and food brands A Arbroath Smokies, Aberdeen Angus, Amalfi Lemons, Asti Spumante B Bakewell Tart, Black Forest Gateaux, Baked Alaska, Buffalo Wings C Cornish Pasties D Dublin Bay Prawns, Dundee Cake E Eccles Cakes Read More
A Accidial When your partner calls you from the pub without intending to. Can end in divorce apparently B Bingeable Content so toothsome you want to consume it all in one sitting C Contenvy Any new stuff you come across especially from a Read More
Language is constantly evolving, and new words are the flotsam and jetsam on the oceans of social and technological trends. But totally new words are rare because we like to use old ones – wholly or in part – to Read More
An A to Z of Modern Marketing A is for Agile So you want to get agile, right? ‘FMCG’ is a brand with bit of a problem. Whilst this term enjoys decent stature, it is currently experiencing a significant issue with Read More
An A to Z of Modern Marketing T is for Toxic Is your brand really toxic? Toxic is today’s go-to word to describe a brand that’s in deep trouble. Pay day lenders, football tournaments, political parties or even Read More
Marketing Misc An A to Z of Modern Marketing O is for Officer Marketing has not escaped the great inflation of titles that is such a characteristic of the modern business world. Far from it, marketeers have been in Read More
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