Different & Better
From the Brand Historian’s Timeline: 1837 Conventional marketing wisdom says that versatility is the Fool’s Gold of brand positioning, because nearly always it’s more of a theoretical benefit than an actual one. As the new tech software brands like Lotus 123 (with Read More
From the Brand Historian’s Timeline: 1969 It’s 1969, and just as the Lunar Module Eagle is planning to execute its historic Moon landing, the Brand Historian has been playing cricket in Walsall, a town currently located in the ancient county Read More
From the Brand Historian’s Timeline: 2001 Kubrick’s 1968 movie envisioned 2001 as a year of technological wonder, but by the time it arrived, two of the most important launches of that year were – at least in product terms – Read More
From the Brand Historian’s Timeline: 1994 In February 1994 a British film that wasn’t called True Love and Near Misses but could have been, received its premiere at the Sundance Festival and was a surprise hit. The writer described it as “a Read More
The Brand Historian’s Timeline : 1912 Culinary products and the cooking habits they reinforce, tell us much about a nation’s history and culture. Nowhere is this truer than in the United States where successive waves of immigrants have made the Read More
From the Brand Historian’s Timeline: 1876 The Centennial year of the United States had its moments of high drama including the shock defeat of Custer at the Little Big Horn, a deadly fire in Brooklyn in which hundreds were killed Read More
From the Brand Historian’s Timeline: 1706 In May, 2020 after the pandemic had forced the closure of the economy, the Bank of England proclaimed that Great Britain was about to experience the worst recession since 1706. This was the year Read More
1962 was the year that had it all: Missiles and Marilyn; Bond and the Beatles, Warhol and Steptoe. It also saw the introduction of two giants of consumer culture. Things hadn’t started very well for Lou Groen’s McDonald’s franchise in Read More
The significant challenge for consumer goods companies in anticipating and managing mercurial consumer behaviour was well demonstrated in the profits warning announced this week in Paris by le groupe Bic. Bic, known in France as the Roi du Quatre Couleurs Read More
An A to Z of Modern Marketing M is for Mobile The Mobile Me In the Museum of Bad Futurology wherein are treasured the dangerous forecasts to which marketers are easily prone, there is an absolute stinker which dates from Read More
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