Different & Better
From the Brand Historian’s Timeline: 1989 The Daily Candy is a popular trend website that introduced us to its own wryly observed lexicon of words that don’t exist but should. Bluetoothsome is a word they coined to describe someone “so attractive that his/her Read More
From the Brand Historian’s Timeline: 1978 Donald Pleasance was surely one of the most characterful of all British character actors. In a long career, he created a veritable gallery of movie villains including Ernst Stavro Blofeld, Doctor Crippen, Heinrich Himmler Read More
A Proustian Moment for an Englishman in New York From the Brand Historian’s Timeline: 1913 One of the many clouds of sadness which the pandemic has brought with it are those wretched feelings that come from missing the places you Read More
From the Brand Historian’s Timeline: 1889 June 11th, 1889 was an important day in the history of pizza, for this was the day Raffaele Esposito paid tribute to his Queen at Pizzeria Brandi by naming his latest creation pizza Margherita. Read More
Nationalism and Beer at the Heart of Europe Geronimus Hatt rented a cellar and brewed his first beer in Zür Kanone in Strasbourg in 1664. At the time, Strasbourg was located in the Holy Roman Empire, which Voltaire famously quipped Read More
From the Brand Historian’s Timeline: 2006 Aristotle liked a good metaphor and considered being a master of them to be a sign of genius. It’s certainly a useful trick for a brand manager with a complicated new product to use Read More
From the Brand Historian’s Timeline: July 1942. The war in Europe is going badly. The U boat wolf packs are enjoying another period of great success against Allied shipping. Convoy PQ17 has just assembled but will lose two thirds of Read More
From the Brand Historian’s Timeline: 1919 and 1965 1066 and All That remains one of the Brand Historian’s favourite books, celebrating if not all the English history that actually happened, then at least all the English history that we can remember. Read More
The Brand Historian’s Timeline: 1951 The widespread assumption that the C Suite can fill an empty sales funnel with breakthrough new products in a series of simple, linear sequential steps is understandable but unfortunately a challenge to the laws of Read More
From the Brand Historian’s Timeline: 1837 Conventional marketing wisdom says that versatility is the Fool’s Gold of brand positioning, because nearly always it’s more of a theoretical benefit than an actual one. As the new tech software brands like Lotus 123 (with Read More
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