A Small Neological Diversion

strategic leaps new words_final

Language is constantly evolving, and new words are the flotsam and jetsam on the oceans of social and technological trends.

But totally new words are rare because we like to use old ones – wholly or in part – to make the strange seem a little more familiar. This was especially true of 2018 – a vintage year for new and new-old words.

But how many of these words on the poster below do you really know?* and what others should be on the list? – it would be great to hear your nominations….

Paul and The Walton Street Band

*For those looking for answers, visit www.strategic-leaps.com on Christmas Eve when we’ll post a few answers

2 thoughts on “A Small Neological Diversion

  1. An interesting list. There are a couple I have never seen before that work quite well.

    I like VUCA which can be usefully applied to the mess that Brexit seems to be delivering at the moment.

    Jugaad appeals to: I like cheap solutions.

    Have a kool yule


  2. A couple of these I had not see before.

    I like Vuca: an appropriate term to help us look at issues around Brexit.

    Th concept of Jugaad appeals: I like simple solutions.

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