The Modern History of the Beer Label: The Baker Street Connection

Premium Ale Packaging from Marks and Spencer – comparing vintages from 1983 and 2019.

The Brand Historian has long been a student of retailer beer packaging and this comparison show how far retailer brands in general have progressed in their understanding of ale codes.

One of the biggest challenges faced by Marks in particular over the years was avoiding too many wine references and cues in their beer packaging designs. This Norfolk Bitter pack is pretty good and even better, the beer, brewed by Woodforde’s was excellent with my chicken casserole.

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1 thought on “The Modern History of the Beer Label: The Baker Street Connection

  1. Was the chicken casserole lovingly marinaded in “Chicken Tonight” first?

    Back to the plot, I commented on Instagram that those two labels speak volumes as to the way food & beverage packaging now needs to refer to the provenance and authenticity of the product. Just sticking the St Michael badge as an endorsement of quality on something does not hack it for a consumer in the way it might have done 36 years ago.

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