Different & Better
From the Brand Historian’s Timeline: 2010 Whilst brands are special kinds of words that tend to have their meanings curated carefully by communication professionals, there are many more words in the dictionary whose meanings seem to have a life of Read More
From the Brand Historian’s Timeline: 1240 Long before the punks arrived, it was monks who created all the best brand narratives in beer, and in the whole of tonsured Christendom, the best brewsters were found in Belgium. One Order, in Read More
The Brand That Turned Back Time At 4.41 am on the morning of 25 July 1909, someone gave the signal that the sun had risen, and Henri Blériot, the inventor of the car headlamp, took off into history. He was Read More
How the hippies took over the world of branding From the Brand Historian’s Timeline, 1998 There’s nothing like a hot new brand to create a wave of jealousy, especially in large corporations. One of the constant questions the mega-corps ask Read More
From the Brand Historian’s Timeline: 1989 The Daily Candy is a popular trend website that introduced us to its own wryly observed lexicon of words that don’t exist but should. Bluetoothsome is a word they coined to describe someone “so attractive that his/her Read More
The Brand Historian’s Timeline: 1960 1983 1991 In the early 1980s, the Brand Historian’s mentor was David Bernstein, one of the most characterful and creative of British admen. Part JCR punster and wit, part song-and-dance man, David was a generous Read More
From the Brand Historian’s Timeline: 1889 June 11th, 1889 was an important day in the history of pizza, for this was the day Raffaele Esposito paid tribute to his Queen at Pizzeria Brandi by naming his latest creation pizza Margherita. Read More
Marketing Misc An A to Z of Modern Marketing O is for Officer Marketing has not escaped the great inflation of titles that is such a characteristic of the modern business world. Far from it, marketeers have been in Read More
From the Brand Historian’s Timeline: 1978 Donald Pleasance was surely one of the most characterful of all British character actors. In a long career, he created a veritable gallery of movie villains including Ernst Stavro Blofeld, Doctor Crippen, Heinrich Himmler Read More
A Proustian Moment for an Englishman in New York From the Brand Historian’s Timeline: 1913 One of the many clouds of sadness which the pandemic has brought with it are those wretched feelings that come from missing the places you Read More
From the BrandHistorian’s Timeline: 1982 The power of place in the art of branding cannot be overestimated. The Brand Historian’s favourite white wine – at least when someone else is paying – is Meursault. This mouth-watering greeny-gold burgundy with the eyewatering Read More
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