Different & Better
From the Brand Historian’s Timeline: 2006 Aristotle liked a good metaphor and considered being a master of them to be a sign of genius. It’s certainly a useful trick for a brand manager with a complicated new product to use Read More
Marketing Misc An A to Z of Modern Marketing O is for Officer Marketing has not escaped the great inflation of titles that is such a characteristic of the modern business world. Far from it, marketeers have been in Read More
From the Brand Historian’s Timeline: 1985- 1991 In the marketing lexicon, new is one of the most important words of power, because like a neon sign in the motorway darkness, it captures our attention and helps spotlight desire. It’s also one of Read More
From the Brand Historian’s Timeline: July 1942. The war in Europe is going badly. The U boat wolf packs are enjoying another period of great success against Allied shipping. Convoy PQ17 has just assembled but will lose two thirds of Read More
From the Brand Historian’s Timeline: 1919 and 1965 1066 and All That remains one of the Brand Historian’s favourite books, celebrating if not all the English history that actually happened, then at least all the English history that we can remember. Read More
The Brand Historian’s Timeline: 1951 The widespread assumption that the C Suite can fill an empty sales funnel with breakthrough new products in a series of simple, linear sequential steps is understandable but unfortunately a challenge to the laws of Read More
The Brand Historian’s Timeline: 1960 Harold Macmillan was right on the money when he talked about the winds of change. In 1960, they were blowing strong, and they weren’t just signalling the end of the British Empire but also beaching Read More
From the Brand Historian’s Timeline: 1837 Conventional marketing wisdom says that versatility is the Fool’s Gold of brand positioning, because nearly always it’s more of a theoretical benefit than an actual one. As the new tech software brands like Lotus 123 (with Read More
From the Brand Historian’s Timeline: 1889 Knorr was one of the first famous food brands that the Brand Historian worked on. It was in the early 1980s, when CPC International owned the brand. I was working on innovation projects for its CMO, Read More
From the Brand Historian’s Timeline: 1759 Early on the morning of September 13th, 1759 a young British general is dying on the battlefield at the very moment of victory. He’s dying from a bullet hole in his chest, but now Read More
It was 1947 when the murders began in Tudor Close. Anthony had planned them on long, tedious afternoons at the Birmingham armaments factory where he was working to help win the war. He hadn’t meant to be a serial killer Read More
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