Different & Better
Two famous mass merchandisers in the centre of Oxford, Gap and WH Smiths, have rebadged as Clearance Outlets – their commercial people apparently contorting the language to say cheap in ways that might still add value. Well this is Read More
Premium Ale Packaging from Marks and Spencer – comparing vintages from 1983 and 2019. The Brand Historian has long been a student of retailer beer packaging and this comparison show how far retailer brands in general have progressed in their Read More
An A to Z of food and food brands A Arbroath Smokies, Aberdeen Angus, Amalfi Lemons, Asti Spumante B Bakewell Tart, Black Forest Gateaux, Baked Alaska, Buffalo Wings C Cornish Pasties D Dublin Bay Prawns, Dundee Cake E Eccles Cakes Read More
A Accidial When your partner calls you from the pub without intending to. Can end in divorce apparently B Bingeable Content so toothsome you want to consume it all in one sitting C Contenvy Any new stuff you come across especially from a Read More
Language is constantly evolving, and new words are the flotsam and jetsam on the oceans of social and technological trends. But totally new words are rare because we like to use old ones – wholly or in part – to Read More
An A to Z of Modern Marketing A is for Agile So you want to get agile, right? ‘FMCG’ is a brand with bit of a problem. Whilst this term enjoys decent stature, it is currently experiencing a significant issue with Read More
An A to Z of Modern Marketing T is for Toxic Is your brand really toxic? Toxic is today’s go-to word to describe a brand that’s in deep trouble. Pay day lenders, football tournaments, political parties or even Read More
Marketing Misc An A to Z of Modern Marketing O is for Officer Marketing has not escaped the great inflation of titles that is such a characteristic of the modern business world. Far from it, marketeers have been in Read More
The latest edition of The Oxford Historian features a plug for Marians on the Mawddach and some background about the making of The Brand Historian: The Oxford Historian Hilary Term
The author visits MIT, meets Arnaldo Hax but lives to tell the tale! The Power of Three (TP3) is one of the most popular rhetorical devices in use by public speakers today. Psychologists tell us there is something magical in Read More
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