Different & Better
From the Brand Historian’s Timeline: 1893 Pivot is one of the go-to business buzz words grasped by harassed Captains of Industry and their PRs to show strategic chops and to justify a sudden directional change brought about by the usual marketplace Read More
From the Brand Historian’s Timeline: 2006 Aristotle liked a good metaphor and considered being a master of them to be a sign of genius. It’s certainly a useful trick for a brand manager with a complicated new product to use Read More
From the Brand Historian’s Timeline: 2001 Kubrick’s 1968 movie envisioned 2001 as a year of technological wonder, but by the time it arrived, two of the most important launches of that year were – at least in product terms – Read More
How The Value Engineers helped bring the first new food to the world since yoghurt Breakthroughs are notoriously difficult to bring to market, especially when they involve something simultaneously as basic and yet as culturally significant as food. But such Read More
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