Different & Better
The significant challenge for consumer goods companies in anticipating and managing mercurial consumer behaviour was well demonstrated in the profits warning announced this week in Paris by le groupe Bic. Bic, known in France as the Roi du Quatre Couleurs Read More
An A to Z of Modern Marketing M is for Mobile The Mobile Me In the Museum of Bad Futurology wherein are treasured the dangerous forecasts to which marketers are easily prone, there is an absolute stinker which dates from Read More
A Accidial When your partner calls you from the pub without intending to. Can end in divorce apparently B Bingeable Content so toothsome you want to consume it all in one sitting C Contenvy Any new stuff you come across especially from a Read More
An A to Z of Modern Marketing A is for Agile So you want to get agile, right? ‘FMCG’ is a brand with bit of a problem. Whilst this term enjoys decent stature, it is currently experiencing a significant issue with Read More
An A to Z of Modern Marketing T is for Toxic Is your brand really toxic? Toxic is today’s go-to word to describe a brand that’s in deep trouble. Pay day lenders, football tournaments, political parties or even Read More
Marketing Misc An A to Z of Modern Marketing O is for Officer Marketing has not escaped the great inflation of titles that is such a characteristic of the modern business world. Far from it, marketeers have been in Read More
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