The Age of Plastic

From The Brand Historian’s Timeline: 1966 A wise old banker once told me that financial services were actually very simple and straightforward. “There are only three products,” he argued, “everything else is just positioning magic.” He actually said something else, but magic is polite. Read More

The revolutionary sect that set the bar for brand innovation

From the Brand Historian’s Timeline: Bristol, 1822 Amongst the brands that defined my over confected youth and won my heart was the fruity fondant deliciousness of Fry’s Five Centre – a pocket-sized dark chocolate slab containing seams of pineapple, raspberry, lime, orange Read More

Concentrate! Here comes the science bit

From the Brand Historian’s Timeline: 1989 The Daily Candy is a popular trend website that introduced us to its own wryly observed lexicon of words that don’t exist but should. Bluetoothsome is a word they coined to describe someone “so attractive that his/her Read More