Different & Better
From the Brand Historian’s Timeline: 1850 Most nations have their quotient of memorable dates, and the United States is no exception. 1620, 1776 and 1863 come readily to mind. Whilst 1850 may not have such a high profile,it is a Read More
From The Brand Historian’s Timeline: 1966 A wise old banker once told me that financial services were actually very simple and straightforward. “There are only three products,” he argued, “everything else is just positioning magic.” He actually said something else, but magic is polite. Read More
From the Brand Historian’s Timeline: 1953 Choosing a brand name is one of the most frustrating and quixotic of all marketing decisions. Whoever it was who said that brand names are like double glazing because both are sold and not Read More
From the Brand Historian’s Timeline: Bristol, 1822 Amongst the brands that defined my over confected youth and won my heart was the fruity fondant deliciousness of Fry’s Five Centre – a pocket-sized dark chocolate slab containing seams of pineapple, raspberry, lime, orange Read More
From the Brand Historian’s Timeline: 1240 Long before the punks arrived, it was monks who created all the best brand narratives in beer, and in the whole of tonsured Christendom, the best brewsters were found in Belgium. One Order, in Read More
The Brand That Turned Back Time At 4.41 am on the morning of 25 July 1909, someone gave the signal that the sun had risen, and Henri Blériot, the inventor of the car headlamp, took off into history. He was Read More
How the hippies took over the world of branding From the Brand Historian’s Timeline, 1998 There’s nothing like a hot new brand to create a wave of jealousy, especially in large corporations. One of the constant questions the mega-corps ask Read More
From the Brand Historian’s Timeline: 1989 The Daily Candy is a popular trend website that introduced us to its own wryly observed lexicon of words that don’t exist but should. Bluetoothsome is a word they coined to describe someone “so attractive that his/her Read More
The Brand Historian’s Timeline: 1960 1983 1991 In the early 1980s, the Brand Historian’s mentor was David Bernstein, one of the most characterful and creative of British admen. Part JCR punster and wit, part song-and-dance man, David was a generous Read More
From the Brand Historian’s Timeline: 1889 June 11th, 1889 was an important day in the history of pizza, for this was the day Raffaele Esposito paid tribute to his Queen at Pizzeria Brandi by naming his latest creation pizza Margherita. Read More
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