Different & Better
From the Brand Historian’s Timeline: 1936 In these days of increasingly complicated marketing theory, it’s easy to forget that everybody loves a bargain, and that giving the customer demonstrably more for his money is still one of the simplest and Read More
From the Brand Historian’s timeline: 1837 Identity is one of the touchstones of great brands and choosing house colours is one of the most important strategic decisions founders have to make. Some brands like to own one colour – think Read More
From the Brand Historian’s Timeline: 2001 Kubrick’s 1968 movie envisioned 2001 as a year of technological wonder, but by the time it arrived, two of the most important launches of that year were – at least in product terms – Read More
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