Month: January 2021

1947: The Merchant of Death

It was 1947 when the murders began in Tudor Close. Anthony had planned them on long, tedious afternoons at the Birmingham armaments factory where he was working to help win the war. He hadn’t meant to be a serial killer Read More

The Pasty is a Foreign Country?

From the Brand Historian’s Timeline: 1969 It’s 1969, and just as the Lunar Module Eagle is planning to execute its historic Moon landing, the Brand Historian has been playing cricket in Walsall, a town currently located in the ancient county Read More

In a Parallel Universe

From the Brand Historian’s Timeline: 1995 Northern Lights, the first instalment of Philip Pullman’s His Dark Materials trilogy is an excellent indication of what to expect from 1995. The book is set in Oxford but an Oxford in a parallel universe, featuring Read More

We 3 Kings of Shaving Are…

From The Brand Historian’s Timeline: 1901-1993-2012 From an early age, all good brand managers learn the business facts of life. The two magic words of brand building are Penetration and Frequency. The first is a measure of how much of a particular target Read More

The Power of Laughter and Scent: Brand Purpose is Nothing New?

From the Brand Historian’s Timeline: 1921 A hundred years ago the laughter was returning to France, the economy surging after the calamitous bloodshed of the Great War, and Paris renewing its licence as the creative magnet for artists and innovators Read More