Different & Better
The Brand Historian’s Timeline: 1960 Harold Macmillan was right on the money when he talked about the winds of change. In 1960, they were blowing strong, and they weren’t just signalling the end of the British Empire but also beaching Read More
From the Brand Historian’s Timeline: 1837 Conventional marketing wisdom says that versatility is the Fool’s Gold of brand positioning, because nearly always it’s more of a theoretical benefit than an actual one. As the new tech software brands like Lotus 123 (with Read More
From the Brand Historian’s Timeline: 1889 Knorr was one of the first famous food brands that the Brand Historian worked on. It was in the early 1980s, when CPC International owned the brand. I was working on innovation projects for its CMO, Read More
From the Brand Historian’s Timeline: 1759 Early on the morning of September 13th, 1759 a young British general is dying on the battlefield at the very moment of victory. He’s dying from a bullet hole in his chest, but now Read More
Recent Comments