Different & Better
From the Brand Historian’s Timeline: 1985- 1991 In the marketing lexicon, new is one of the most important words of power, because like a neon sign in the motorway darkness, it captures our attention and helps spotlight desire. It’s also one of Read More
From the Brand Historian’s Timeline: July 1942. The war in Europe is going badly. The U boat wolf packs are enjoying another period of great success against Allied shipping. Convoy PQ17 has just assembled but will lose two thirds of Read More
From the Brand Historian’s Timeline: 1919 and 1965 1066 and All That remains one of the Brand Historian’s favourite books, celebrating if not all the English history that actually happened, then at least all the English history that we can remember. Read More
The Brand Historian’s Timeline: 1951 The widespread assumption that the C Suite can fill an empty sales funnel with breakthrough new products in a series of simple, linear sequential steps is understandable but unfortunately a challenge to the laws of Read More
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