Different & Better
Nationalism and Beer at the Heart of Europe Geronimus Hatt rented a cellar and brewed his first beer in Zür Kanone in Strasbourg in 1664. At the time, Strasbourg was located in the Holy Roman Empire, which Voltaire famously quipped Read More
From the Brand Historian’s Timeline: 1818 In the years of peace after the final defeat of Napoleon, the British turned to reading and gorged on a surfeit of Gothic fiction which included Thomas Love Peacock’s Nightmare Abbey, Mary Shelley’s darkly imaginative Frankenstein Read More
From the Brand Historian’s Timeline: 2006 Aristotle liked a good metaphor and considered being a master of them to be a sign of genius. It’s certainly a useful trick for a brand manager with a complicated new product to use Read More
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