Different & Better
From the Brand Historian’s Timeline: 1921 A hundred years ago the laughter was returning to France, the economy surging after the calamitous bloodshed of the Great War, and Paris renewing its licence as the creative magnet for artists and innovators Read More
From the Brand Historian’s Timeline: 1936 In these days of increasingly complicated marketing theory, it’s easy to forget that everybody loves a bargain, and that giving the customer demonstrably more for his money is still one of the simplest and Read More
From the Brand Historian’s Timeline: 2001 Kubrick’s 1968 movie envisioned 2001 as a year of technological wonder, but by the time it arrived, two of the most important launches of that year were – at least in product terms – Read More
The Brand Historian’s Timeline : 1912 Culinary products and the cooking habits they reinforce, tell us much about a nation’s history and culture. Nowhere is this truer than in the United States where successive waves of immigrants have made the Read More
With the help of Duran Duran The Brand Historian’s Timeline: 1982 Dig out your legwarmers and jumpsuit, find that Duran Duran CD, it’s time to go back to the decade that gave us yuppies, golden hellos and golden parachutes and Read More
From the Brand Historian’s Timeline: 1810 One of the greatest triumphs of branding and innovation against the odds took place amidst the chaos of the Napoleonic Wars. The protagonist was a woman born Barbe-Nicole Ponsardin but better known to us Read More
The significant challenge for consumer goods companies in anticipating and managing mercurial consumer behaviour was well demonstrated in the profits warning announced this week in Paris by le groupe Bic. Bic, known in France as the Roi du Quatre Couleurs Read More
The Brand Historian We live in the age of Ginoflation when hotel, bar and supermarket shelves are stashed precariously with eccentric designer bottles whose labels proclaim some new angle on botanicals or an ingenious method of hand-crafted distillation. Seriously expensive Read More
Language is constantly evolving, and new words are the flotsam and jetsam on the oceans of social and technological trends. But totally new words are rare because we like to use old ones – wholly or in part – to Read More
How The Value Engineers helped bring the first new food to the world since yoghurt Breakthroughs are notoriously difficult to bring to market, especially when they involve something simultaneously as basic and yet as culturally significant as food. But such Read More
Recent Comments